Product Engineering · 7 min · 2026-07-08
Building a CRM-Controlled E-commerce Platform
How a shared API can power storefront, CRM and media workflows without duplicating business logic.
A CRM-controlled storefront works when product, pricing and content rules live behind one API.
RBAC belongs on the server. Storefront clients should never invent privilege. Media uploads (for example R2) should be policy-driven, not hardcoded paths.
Consolidate what must stay consistent — leave presentation free to differ across web and admin.